by John Noble | Mar 20, 2023 | Groceries, What brands do
As shopper behaviour changes due to inflationary hikes, some brands are creating marketing campaigns in response to the increasing cost of living, by demonstrating how they can add value for shoppers – including Hellmann’s mayonnaise. Hellmann’s campaigns are focused...
by John Noble | Mar 1, 2023 | What brands do
Beauty brands are harnessing the power of technology to offer innovative solutions, to be more inclusive and remove barriers for customers with additional requirements. Estée Lauder Voice-enabled Makeup Artist Estée Lauder have launched an app which uses Artificial...
by John Noble | Feb 19, 2023 | What brands do
Mondelēz International is bringing back its successful ‘How Do You Not Eat Yours?’ advertising campaign for Cadbury Creme Eggs. These are now a brand icon in the lead up to the Easter season and according to Lyndsey Homer, Crème Eggs brand manager, they are “purchased...
by John Noble | Feb 13, 2023 | What brands do
The UK’s first-ever drink focused on mental performance has been launched, just two years after its development. Beyond NRG contains nootropics, vitamins, minerals and clean green caffeine, with a claim that it is a functional health drink for to the brain and body,...
by John Noble | Feb 3, 2023 | Groceries, What brands do
Proctor & Gamble have revealed the first fully branded Household Gondola Ends in Waitrose, with a compelling message to support people saving energy at home. Research released by Shopper Intelligence in 2022 provided real-life data to demonstrate that category...
by John Noble | Jan 9, 2023 | Healthcare, What brands do
Haleon, the consumer healthcare company, is paving the way to improve accessibility for people who are blind or visually impaired by making their packaging information more accessible. Haleon has collaborated with Microsoft to utilise their Seeing AI App, a free...