by John Noble | Dec 12, 2022 | Groceries, What brands do
Kellogg’s has made it’s metaverse debut creating its own Pop Tarts NFT characters for the game Blankos Block Party. These characters are called Hip Pop, Punk Pop and Glam Pop. Blankos Block Party is a vibrant open-world multiplayer game styled like a giant block...
by John Noble | Nov 21, 2022 | Groceries, What brands do
As inflation reduces the purchasing power of some consumers, Coca-Cola has sharpened its focus on pricing, tiering, and pack size to demonstrate options for value for consumers in more difficult times, even as its prices have increased in some markets. One consumer...
by John Noble | Nov 20, 2022 | Groceries, What brands do
Kellogg’s has launched a new food innovation centre at its Trafford Park factory. The Culinary and Sensory Centre, has taken over 18 months to develop and consists of a packaging design lab, a culinary kitchen, a sensory hub and a small-scale cereal factory. The...
by John Noble | Aug 30, 2022 | Groceries, What brands do
Reckitt’s laundry brand Vanish has launched new ‘Multipower Tabs’, with the packaging and brand experience designed specifically for online shoppers. The tabs are a compressed powder of the brand’s main product to add user-convenience and to “allow for minimal...
by John Noble | Aug 23, 2022 | Groceries, What brands do
Heinz latest advertising campaign has creatively taken AI text-to-image machine learning programs to illustrate the market leadership of its tomato sauce brand. This campaign succinctly demonstrates the power of mental availability, how brands establish and maintain...
by John Noble | Jul 25, 2022 | Groceries, What brands do
Created in the early 1920s, Zoflora is the UK’s number one disinfectant. Created after identifying a gap in the market to provide beautifully fragranced disinfectant, Zoflora successfully differentiated themselves from their competition. Zoflora continues to be...
