by John Noble | Aug 28, 2023 | Groceries, What brands do
Kraft Heinz’s Maxwell House brand is introducing its first innovation in nearly a decade. Maxwell House Iced Latte with Foam claim to be the first-ever foaming agent brought to grocery shelves. The last major innovation from Maxwell House was Iced Coffee Concentrates...
by John Noble | Jul 15, 2023 | Groceries, What brands do
In the world of advertising, where attention spans are short and competition is fierce, standing out from the crowd is a constant challenge. However, there are a few brands that have consistently managed to captivate audiences through their innovative and creative...
by John Noble | Jul 6, 2023 | Groceries, What brands do
As brands move to paper packaging, Absolut Vodka is the first global spirits brand to introduce a single-mould paper-based bottles in the UK. This packaging innovation is part of a three-month test for its paper bottle as part of a plan to create a 100% bio-based...
by John Noble | Jun 30, 2023 | Groceries, What brands do
The Vegetarian Butcher has been awarded by Kantar with an Outstanding Innovation Award. Acquired by Unilever in 2018, The Vegetarian Butcher sells a variety of plant-based products that deliver the same taste, texture, and nutrition as animal meat. Kantar have...
by John Noble | Jun 19, 2023 | Groceries, What brands do
Speaking at Advertising Week Europe, Tyrrells global marketing controller Dan Winslet, shared how their investment in the brand as opposed to lowering prices to drive growth. In 2018, Tyrell’s was confident in the high value and quality of their crisps, consistently...
by John Noble | May 17, 2023 | Groceries, What brands do
Actimel has launched on online game Fortnite, giving players who visit the brand’s Immunity Station an in-game advantage. The brand features within the Zombie Hunter map on the game, giving players the chance to give their characters “an extra shield potion”. This...
