by John Noble | May 9, 2023 | Groceries, What brands do
Fanta has unveiled a new global brand identity for the first time, with a new logo to roll out across all of its markets. Up until recently, Fanta has had an entirely different logo and packaging design in the US compared to its international markets. Fanta is The...
by John Noble | Apr 25, 2023 | Groceries, What brands do
Weetabix Food Company has revealed new research that indicates even in the face of the current cost-of-living crisis, the power of a trusted brand still resonates with consumers. The research for the cereal maker was conducted by KAM, which interviewed convenience...
by John Noble | Apr 25, 2023 | Groceries, What brands do
Fairy has launched a new campaign, encouraging people to re-evaluate their dishwashing habits to save time, energy and money. The campaign claims that by choosing to #SwitchToShort with its Fairy Platinum Plus range, or #WashCooler with its Fairy Max Power product,...
by John Noble | Mar 20, 2023 | Groceries, What brands do
As shopper behaviour changes due to inflationary hikes, some brands are creating marketing campaigns in response to the increasing cost of living, by demonstrating how they can add value for shoppers – including Hellmann’s mayonnaise. Hellmann’s campaigns are focused...
by John Noble | Feb 3, 2023 | Groceries, What brands do
Proctor & Gamble have revealed the first fully branded Household Gondola Ends in Waitrose, with a compelling message to support people saving energy at home. Research released by Shopper Intelligence in 2022 provided real-life data to demonstrate that category...
by John Noble | Dec 19, 2022 | Groceries, What brands do
The condiment challenger and one of the UK’s fastest growing condiment manufacturers, the Sauce Shop, is striving to become a household name. From its beginnings selling at Nottinghamshire farmers’ markets, the brand now produces over 50,000 bottles of sauce. ...
