by John Noble | Oct 11, 2021 | What brands do
Bigger brands have always bought smaller brands that succeed or invested new technologies that have potential. It is part of the model that enables brands to add economic value through scaling great ideas or integrating them with a strong brand to extend their value...
by John Noble | Sep 14, 2021 | What brands do
Nestlé has launched an interactive video platform called ‘Beneath the Surface’ to raise awareness among consumers about the complex sustainability issues within the palm oil supply chain. Rather than focusing on the initiatives Nestlé has undertaken to reduce palm...
by John Noble | Sep 14, 2021 | What brands do
Vanish has partnered with Project Everyone, a team of industry experts including the British Fashion Council, working to establish a more sustainable fashion industry. The common goal is to ignite change, through events to raise awareness and campaigns to inspire...
by John Noble | Sep 9, 2021 | What brands do
Budweiser have recently pivoted from alcohol to art with the purchase of its first non-fungible token artworks (NFTs). The pieces, created by artist Tom Sachs, were displayed as the profile picture on Budweiser’s Twitter account, and were an ‘entry point’ for the...
by John Noble | Sep 7, 2021 | Groceries, What brands do
Green Cuisine has leveraged Birds Eye’s heritage in peas to offer families high levels of pea protein with minimal saturated fat in the frozen plant-based sector. Pea protein is a rising ingredient in the plant-based sector, with the market’s worth expected to rise to...
by John Noble | Aug 31, 2021 | Groceries, What brands do
In 2020, Unilever embarked on the largest in-store refill trial in Europe, in collaboration with Asda’s sustainability store in Leeds. The purpose was to provide a real-world ‘test and learn’ to understand what works best for consumers in a retail environment. Three...
