Innocent drinks has partnered with London’s Museum of Brands to deliver an educational programme about product development.
The ‘Smoothie Lab’, launched last month and will be delivering a series of interactive workshops to give UK secondary school and college students an insight into the various considerations and choices that are made when developing a product.
The workshops will be exploring customer behaviour and analysis of branding strategies used by successful brands. Participants will be guided through the entire process via the construct of making a fruit smoothie – from selecting ingredients and assessing nutrition information and claims, to designing the packaging for their smoothie creations. Those who develop the best product and successfully pitch it to the group will get to blend their own recipe.
Anna Terry, Museum Director at Museum of Brands said “We’re delighted to work with our Ladbroke Grove neighbour innocent to bring this hands-on product development experience to our school and student visitors. Smoothie Lab draws on both the historical relationship of grocery brands and health in our 200-year collection, and the latest research and knowledge from nutrition experts at innocent”.
Helen Whitby, Head of Nutrition at innocent drinks, added “We’re on a mission to make sure more people can enjoy the delicious goodness of fruit and veg, and our new partnership with the Museum of Brands on the Smoothie Lab programme is a brilliant way to do that.”
The best brands think holistically and long term about their journey to build equity and mental availability. The challenging task of positioning themselves to be more relevant and more distinctive than the other brands in the category is about big steps and marginal gains. They have core values and support initiatives that go beyond the process of driving commercial advantage, immediate sales and medium-term brand awareness. This is small scale and will not change the world, but it is on brand and very Innocent. It puts the brand in a different environment. It is repeatable, positive and authentic. It ticks boxes….
Supports and important local charity/marketing institution ✅
Demonstrate the health qualities of your brand/product ✅
Engage with a new generation and make the brand fun and accessible ✅
Create an authentic initiative that will get positive coverage beyond those involved in Smoothie Lab ✅
Great example of What Brands Do… ✅
Find out more here: museumofbrands.com/learn/museum-workshops