choose a homepage to reflect your interest. Are you a... brand manufacturer policy maker journalist academic/student consumer

“No matter how good the work behind brand positioning, marketing and communication, a reputation can be ruined by a single poor interaction between a customer and a brand representative.”
Hamish Pringle, IPA
Welcome to the website for The British Brands Group.

We are a membership organisation dedicated to championing brands in the UK. Our objective is to ensure that their positive contribution to consumers, the economy and society is better understood by policy makers and others. Our members include leading brand manufacturers of all sizes and we provide a forum for them to discuss issues affecting brands in the UK. We are the UK arm of AIM ( the European Brands Association ) and part of an integral network of similar national organisations around the world.

> Competition compliance training
Protect yourself and your company: understand how competition law impacts you and your business, why it is so important and how to avoid compliance problems.


> Trading with supermarkets
A training scheme and a range of member services to help companies combat unfair trading practices and to ensure the GSCOP and Adjudicator are effective in delivering an efficient grocery supply chain.



> Consumer trust in brands
An important new study into the brands we trust, why we do so and how trust can be built. The study goes on to look at the implications for companies and the wider economy, concluding that trusted brands add value in many ways.

> Misleadingly similar packaging
A persistent problem  that goes unchallenged in the UK. Here you will find examples, extensive consumer research, details of a recent Government study and accepted evidence on the effects on shoppers.