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“Corporate Social Responsibility (CSR) is not a business fad. Any emotional tie the consumer has towards a brand will be increasingly determined by the parent company’s CSR.”
Ian Hagg, Hill & Knowlton
Welcome to the website for The British Brands Group.

We are a membership organisation dedicated to championing brands in the UK. Our objective is to ensure that their positive contribution to consumers, the economy and society is better understood by policy makers and others. Our members include leading brand manufacturers of all sizes and we provide a forum for them to discuss issues affecting brands in the UK. We are the UK arm of AIM ( the European Brands Association ) and part of an integral network of similar national organisations around the world.

> New study into similar packaging
... new research looks into how similar packaging deceives shoppers.

> 2009 Brands Lecture 
This year's Lecture was delivered by Lord Bilimoria, founder of Cobra Beer, in London on Thursday 11th June.

> Value of Brands to the UK Economy
A new study that looks at branding’s contribution to the UK and the returns it generates for the nation.

> Latest edition just published
... featuring articles on the economic value of brands, selective distribution, a new study on packaging and much more....
 
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