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“When I examine the inside of my own head, and look at some of the brand reputations that reside there, I cannot for the life of me trace their source.”
Jeremy Bullmore, WPP Group
Welcome to the website for The British Brands Group.

We are a membership organisation dedicated to championing brands in the UK. Our objective is to ensure that their positive contribution to consumers, the economy and society is better understood by policy makers and others. Our members include leading brand manufacturers of all sizes and we provide a forum for them to discuss issues affecting brands in the UK. We are the UK arm of AIM ( the European Brands Association ) and part of an integral network of similar national organisations around the world.

> Unwrapped.  The hidden power of packaging
A new study into the consumer and commercial importance of brands, how quickly consumers recognise brands and how behavioural science presents new tools for assessing confusion.


> Trading with supermarkets
A new range of membership services have just been launched to help branded companies combat unfair trading practices and to ensure the GSCOP and Adjudicator are effective in improving the supply chain.


> Brands - a force behind UK exports
How brands are a force driving UK exports and growth and how they rely on intellectual property, with proposals on how they may be an even stronger force.

 

> A selection of products
in packaging unnecessarily similar to familiar branded products has been idenfified during store visits, illustrating that the problem persists in the UK.
 
 
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