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“Brands were founded in response to consumers’ desire for predictability and above all protection. Brands are 'trustmarks' that embody for consumers a commitment to quality, value for money and reliability.”
Paul Jackson, Media Smart®
Welcome to the website for The British Brands Group.

We are a membership organisation dedicated to championing brands in the UK. Our objective is to ensure that their positive contribution to consumers, the economy and society is better understood by policy makers and others. Our members include leading brand manufacturers of all sizes and we provide a forum for them to discuss issues affecting brands in the UK. We are the UK arm of AIM ( the European Brands Association ) and part of an integral network of similar national organisations around the world.

> Unwrapped.  The hidden power of packaging
A study into the consumer and commercial importance of packaging, how consumers recognise brands and how behavioural science presents new tools for assessing confusion.


> Trading with supermarkets
A training scheme and a range of member services to help companies combat unfair trading practices and to ensure the GSCOP and Adjudicator are effective in delivering an efficient grocery supply chain.



> Brands Lecture published
Rita Clifton CBE explores how companies have weathered crises. She argues that brands are the most important sustainable asset of any company, with the successful ones putting brands at the centre of all that they do.

 


> Misleadingly similar packaging
A persistent problem  that goes unchallenged in the UK. Here you will find examples, extensive consumer research, details of a recent Government study and accepted evidence on the effects on shoppers.