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“The image of a brand is no more nor less than the result of its fame: its reputation. And like a reputation it can be found in only one place: in the minds of people.”
Jeremy Bullmore, WPP Group
Welcome to the website for The British Brands Group.

We are a membership organisation dedicated to championing brands in the UK. Our objective is to ensure that their positive contribution to consumers, the economy and society is better understood by policy makers and others. Our members include leading brand manufacturers of all sizes and we provide a forum for them to discuss issues affecting brands in the UK. We are the UK arm of AIM ( the European Brands Association ) and part of an integral network of similar national organisations around the world.

> A selection of products 
in packaging unnecessarily similar to familiar branded products has been idenfified during store visits, illustrating that the problem persists in the UK.

> 2011 Brands Lecture
Rory Sutherland calls for a new marketing vocabulary around signalling, heuristics, maximising and satisficing, and loss aversion. 

>Newsletter published
The Winter 2011/12 newsletter is now available, featuring articles on Dulux, branding a village, branding online and buyer power.

 

> Brands and responsible business
A study into investment in responsible activities, their measurement and partnerships with Government.
 
 
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