The 5th Brands Lecture

Brands beyond business

What role can a brand play in emerging economies? This is the theme explored by Simon Anholt of Earthspeak in his lecture, given in May 2005. He looks to the vast economic value of brands and debates why developing countries don’t do branding too. Branding, Simon argues, is the crown jewels of capitalism that, up until now, we have clasped tightly to ourselves. Perhaps it would do us all good to share a little around?

For a full copy of this lecture, please download here.