innovation

TITLE  DATE  AUTHOR  TYPE  DOWNLOAD
A brush with the law 2003-05-01 Cekala, Chet
Gillette 		Case study 213.76 KB
A guiding light at Philips 2000-04-26 Hard Copy email us
A virtuous cycle-IMD/PIMS study key findings 2000-04-26 PIMS Hard Copy email us
A virtuous cycle-IMD/PIMS study main report 2000-04-26 PIMS Hard Copy email us
Brand new: Innovation in a challenging world 2010-06-22 Fiona Dawson
Mars Chocolate 		Brands Lecture 270.55 KB
Brands and the innovation imperative 2002-05-01 Noble, John
British Brands Group 		Article 33.23 KB
Brands, innovation and growth 2004-09-01 Amos, James
PIMS 		Article 82.21 KB
Brands, innovation and growth (PIMS research paper) 2004-04-01 Smith, Peter and Amos, James
PIMS Associates 		Report 1.01 MB
Building brand personality 1996-04-26 Johnson, Dick
Procter & Gamble 		Hard Copy email us
Consumer-led Innovation-Gillette's Mach3 1999-10-30 David Bashaw
Gillette 		Article 657.38 KB
Delivering real growth through innovation 2004-05-01 Wood, Chris
Corporate Edge 		Article 208.99 KB
Innovation-the big prize? 2006-09-01 Brown, David Arthur D Little Article 761.36 KB
Innovative products to fulfil the promise of great brands 2001-07-01 MacGregor, Alastair
Innovia Technology 		Article 17.50 KB
Learning to Innovate 2000-04-26 Connolly, Amanda
Coley Porter Bell 		Hard Copy email us
Nick, Nack Paddiwack 2000-04-26 Lambert, Peter
Pedigree 		Article 296.40 KB
Of Brands and Growth-PIMS research Main Report 1998-04-26 PIMS Hard Copy email us
Of Brands and Growth-PIMS research key findings 1998-04-26 PIMS Hard Copy email us
Of Brands and Growth-Policy Implications 1998-04-26 NERA Hard Copy email us
The Effects of Advertising on Innovation, Quality and Consumer Choice 2000-04-26 Brown, Andrew
Advertising Association 		Hard Copy email us
Transforming a Brand with Energy (Lucozade) 1997-04-26 Salmon, Anne-Marie
SmithKline Beecham 		Hard Copy email us
Vision for innovation 2007-07-02 Henderson, Pam and Stead, Paul
New Edge and The Brewery 		Article 490.90 KB
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