Can brands save the world? Richard Reed, co-founder of Innocent Drinks, presents his vision of Business 2.0. To watch again, download the lecture or get a hard copy, click here.
Exhibition on branding
In 2009 an exhibition was held in the House of Commons on branding and its contribution to the UK. Details of this unique exhibition can be found here.
The newsletter of the British Brands Group.
In this issue: The economic value of brands; selective distribution; new study into packaging; branding and economic policy; and more...
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A force for good
Although they may not realise it, everyone is affected by brands in some way. Brand publicity often suffers at the hands of anti-globalisation and anti-capitalism activists who consider the effects to be nothing but negative, but the truth is that brands can be a major force for good in today’s world.
In this section we look at how brands affect all our lives - as consumers, in the broader economy and in society.
In December 2008 a study by Westminster Business School was published looking at the contribution of branding to the UK economy and the returns it generates. Titled “Valuing Brands in the UK Economy”, more information on this study is available here.
In January 2009, an exhibition titled "Branding for Britain" was held in the House of Commons to inform parliamentarians about the importance and relevance of brands in the UK today. Featuring new case studies on how branding supports jobs, creates and grows categories and drives exports, downloads of the exhibition panels are available here.
