{"id":4987,"date":"2022-05-23T14:06:30","date_gmt":"2022-05-23T13:06:30","guid":{"rendered":"https:\/\/www.britishbrandsgroup.org.uk\/?p=4987"},"modified":"2022-05-23T14:06:30","modified_gmt":"2022-05-23T13:06:30","slug":"weetabix-collaboration-with-lyles-golden-syrup-whatbrandsdo","status":"publish","type":"post","link":"https:\/\/www.britishbrandsgroup.org.uk\/2022\/05\/23\/weetabix-collaboration-with-lyles-golden-syrup-whatbrandsdo\/","title":{"rendered":"Weetabix collaboration with Lyle\u2019s Golden Syrup #WhatBrandsDo"},"content":{"rendered":"<p><span data-contrast=\"auto\">Weetabix has joined forces with another iconic brand, Lyle\u2019s Golden Syrup, to launch a new sweetened HFSS-compliant version of the classic breakfast cereal.\u00a0\u00a0<\/span><span data-ccp-props=\"{&quot;335559739&quot;:240,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">The partnership between these two iconic products aims to tap into the ongoing demand for tasty, yet nutritious cereals. This isn\u2019t the first time Weetabix have launched a flavoured range, but it is the first time the brand has linked up with another iconic brand.<\/span><span data-ccp-props=\"{&quot;335559739&quot;:240,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Gareth Turner, Head of Marketing at Weetabix, said: \u201cBrand partnerships are on the rise with shoppers seeking authentic flavours and new experiences. So, it\u2019s the perfect time to bring two huge British kitchen cupboard staples together to launch this new cereal, which offers a unique flavour combination, two exciting brands and a strong nutritional profile.\u201d<\/span><span data-ccp-props=\"{&quot;335559739&quot;:240,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">\u201cInnovation is key to driving cereal sales and introducing people to the category. We expect that the combination of both iconic logos on pack will capture attention instore.\u201d<\/span><span data-ccp-props=\"{&quot;335559739&quot;:240,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><b><i><span data-contrast=\"auto\">This is a marriage made in heaven. Two classic, iconic brands partnering to create an innovative product that should stand out in a crowded category. The point is well made, partnerships are becoming more valuable to modern brands. Whether a one + one = 3 brand collaboration like this, or with suppliers who have specific supply expertise or with technical partners to supply digital or data expertise, this is the new normal for consumer brands. In part this is a result of the need to work with ever more speed and agility, in part because it gives consumers products that truly meet their needs and are distinctive.\u00a0 More evidence that it is brands that drive innovation and growth. <\/span><\/i><\/b><span data-ccp-props=\"{&quot;335559739&quot;:240,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p>#WhatBrandsDo<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Weetabix has joined forces with another iconic brand, Lyle\u2019s Golden Syrup, to launch a new sweetened HFSS-compliant version of the classic breakfast cereal.\u00a0\u00a0\u00a0 The partnership between these two iconic products aims to tap into the ongoing demand for tasty, yet nutritious cereals. This isn\u2019t the first time Weetabix have launched a flavoured range, but it [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":4988,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"wds_primary_category":0,"footnotes":""},"categories":[66,61],"tags":[145,78,146,148,147],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Weetabix collaboration with Lyle\u2019s Golden Syrup #WhatBrandsDo - British Brands Group<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.britishbrandsgroup.org.uk\/2022\/05\/23\/weetabix-collaboration-with-lyles-golden-syrup-whatbrandsdo\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Weetabix collaboration with Lyle\u2019s Golden Syrup #WhatBrandsDo - British Brands Group\" \/>\n<meta property=\"og:description\" content=\"Weetabix has joined forces with another iconic brand, Lyle\u2019s Golden Syrup, to launch a new sweetened HFSS-compliant version of the classic breakfast cereal.\u00a0\u00a0\u00a0 The partnership between these two iconic products aims to tap into the ongoing demand for tasty, yet nutritious cereals. 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