{"id":4347,"date":"2021-10-29T11:56:40","date_gmt":"2021-10-29T10:56:40","guid":{"rendered":"https:\/\/www.britishbrandsgroup.org.uk\/?p=4347"},"modified":"2021-10-27T12:00:06","modified_gmt":"2021-10-27T11:00:06","slug":"childrens-ready-meal-brand-little-dish-openly-share-recipes","status":"publish","type":"post","link":"https:\/\/www.britishbrandsgroup.org.uk\/2021\/10\/29\/childrens-ready-meal-brand-little-dish-openly-share-recipes\/","title":{"rendered":"Children\u2019s ready meal brand Little Dish openly share recipes"},"content":{"rendered":"<p><span data-contrast=\"auto\">Chilled prepared children\u2019s meal brand Little Dish is offering total transparency of all its recipes by enabling customers to cook them at home.<\/span><span data-ccp-props=\"{&quot;335559739&quot;:240,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Little Dish has made this move to assure parents that its meals contain only natural and appropriately sourced ingredients. Parents can now download the recipes and recreate the same (or better?) flavour at home using easily accessible ingredients.\u00a0<\/span><span data-ccp-props=\"{&quot;335559739&quot;:240,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">While the brand is freely disclosing the recipes, the undoubtable convenience of the product will continue to be an appealing factor for parents.\u00a0<\/span><span data-ccp-props=\"{&quot;335559739&quot;:240,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">While promoted as a move to build trust with parents through transparency, the move also prompts existing customers to engage more with the brand by visiting its website, browsing\u00a0its\u00a0recipes, sharing feedback via social media \u2013 all more subtle benefits for the brand.<\/span><span data-ccp-props=\"{&quot;335559739&quot;:240,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><em><strong>This is going in the opposite direction to many brands\u2019 \u201cclosely guarded secret recipe\u201d approach, designed to add mystique and keep copiers at bay. Distinguish, differentiate and disrupt! Little Dish\u2019s tone is one of confidence, implying, \u201cyes, you can make our recipes at home but we are confident the product will taste better, be more convenient and represent stronger value if you buy the brand\u201d.\u00a0<\/strong><\/em><\/p>\n<p><span data-contrast=\"auto\">Find out more:\u00a0<\/span><a href=\"https:\/\/www.littledish.co.uk\/advice-and-recipes\"><span data-contrast=\"none\">https:\/\/www.littledish.co.uk\/advice-and-recipes<\/span><\/a><span data-contrast=\"auto\">\u00a0<\/span><span data-ccp-props=\"{&quot;335559738&quot;:20,&quot;335559739&quot;:120,&quot;335559740&quot;:360}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">#WhatBrandsDo\u00a0<\/span><span data-ccp-props=\"{&quot;335559738&quot;:20,&quot;335559739&quot;:120,&quot;335559740&quot;:360}\">\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Chilled prepared children\u2019s meal brand Little Dish is offering total transparency of all its recipes by enabling customers to cook them at home.\u00a0 Little Dish has made this move to assure parents that its meals contain only natural and appropriately sourced ingredients. Parents can now download the recipes and recreate the same (or better?) flavour [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":4348,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"wds_primary_category":0,"footnotes":""},"categories":[66,61],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Children\u2019s ready meal brand Little Dish openly share recipes - British Brands Group<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.britishbrandsgroup.org.uk\/2021\/10\/29\/childrens-ready-meal-brand-little-dish-openly-share-recipes\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Children\u2019s ready meal brand Little Dish openly share recipes - British Brands Group\" \/>\n<meta property=\"og:description\" content=\"Chilled prepared children\u2019s meal brand Little Dish is offering total transparency of all its recipes by enabling customers to cook them at home.\u00a0 Little Dish has made this move to assure parents that its meals contain only natural and appropriately sourced ingredients. 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