{"id":4249,"date":"2021-08-26T12:23:14","date_gmt":"2021-08-26T11:23:14","guid":{"rendered":"https:\/\/www.britishbrandsgroup.org.uk\/?p=4249"},"modified":"2021-08-31T13:56:10","modified_gmt":"2021-08-31T12:56:10","slug":"the-rise-of-plant-based-milk-brands-whatbrandsdo","status":"publish","type":"post","link":"https:\/\/www.britishbrandsgroup.org.uk\/2021\/08\/26\/the-rise-of-plant-based-milk-brands-whatbrandsdo\/","title":{"rendered":"The Rise of Plant-Based Milk Brands #WhatBrandsDo"},"content":{"rendered":"<p><span data-contrast=\"auto\">Plant-based diets are increasingly on the rise, as people adopt more vegetarian, vegan, and flexitarian diets. Brands have responded in kind, with the plant-based food and beverage sector seeing more product launches than ever before.\u00a0<\/span><span data-ccp-props=\"{\"335551550\":1,\"335551620\":1,\"335559739\":240,\"335559740\":276}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">While led by the big four \u2013 oat milk (with a 30% market share), almond milk, coconut milk and soya milk &#8211; the non-dairy milk sector has rapidly growth into a category hub of innovation. From rice milk to hemp milk to cashew milk, plant-based milk alternatives, or alt-milks, are now made with nuts, grains, legumes; with endless further variables in plant combination, flavoured, barista, activated, sweetened and unsweetened varieties.<\/span><span data-ccp-props=\"{\"335559739\":240,\"335559740\":276}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">This is a great example of how brands and innovation create dynamic new categories. Alpro were essential as they delivered the scale to move from niche to mainstream;\u00a0Oatly\u2019s\u00a0marketing engagement and explosive growth was also key and early successes like Rude Health built authenticity. The platform is now allowing a host of brands like Rebel Kitchen, Minor Figures,\u00a0Nooj\u00a0and Bright Barley to develop new products while creating brands with strong personalities, through which to convey their authentic message of sustainability and change. Two distinctively different new British brands launched over lockdown:<\/span><span data-ccp-props=\"{\"335559739\":240,\"335559740\":276}\">\u00a0<\/span><\/p>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"2\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">Nooj\u00a0has created a new product and concept: a paste as a basis for a nut milk but also with endless other culinary possibilities. The nut milk concentrate provides a higher\u00a0nut : water\u00a0ratio in comparison to other products with less packaging.<\/span><span data-ccp-props=\"{\"134233279\":true,\"335559739\":240,\"335559740\":276}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"2\" aria-setsize=\"-1\" data-aria-posinset=\"2\" data-aria-level=\"1\"><span data-contrast=\"auto\">Bright Barley launched the first barley-based milk last year during lock down and has since been awarded the World Beverage Innovation Award 2020.<\/span><span data-ccp-props=\"{\"134233279\":true,\"335559739\":240,\"335559740\":276}\">\u00a0<\/span><\/li>\n<\/ul>\n<p><span data-contrast=\"auto\">As well as securing listings in major grocery chains, brands have also successfully begun to partner with the hospitality sector including restaurants and caf\u00e9 chains.\u00a0<\/span><span data-ccp-props=\"{\"335559739\":240,\"335559740\":276}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">According to McKinsey, about 35 percent of consumers in the United Kingdom, the United States and Germany are drinking plant-based milk at least some of the time and half of them only entered the category in the last year. Other milk alternatives (milk substitutes that are not dairy-based or made from soya) is the fastest-growing category in the dairy products and alternatives industry, an increase of 16% in 2020-2021.<\/span><span data-ccp-props=\"{\"335559739\":240,\"335559740\":276}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">#WhatBrandsDo<\/span><span data-ccp-props=\"{\"335559739\":240,\"335559740\":276}\">\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Plant-based diets are increasingly on the rise, as people adopt more vegetarian, vegan, and flexitarian diets. Brands have responded in kind, with the plant-based food and beverage sector seeing more product launches than ever before.\u00a0\u00a0 While led by the big four \u2013 oat milk (with a 30% market share), almond milk, coconut milk and soya [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":4250,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"off","_et_pb_old_content":"","_et_gb_content_width":"","_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"wds_primary_category":0,"footnotes":""},"categories":[66,61],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The Rise of Plant-Based Milk Brands #WhatBrandsDo - British Brands Group<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.britishbrandsgroup.org.uk\/2021\/08\/26\/the-rise-of-plant-based-milk-brands-whatbrandsdo\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Rise of Plant-Based Milk Brands #WhatBrandsDo - British Brands Group\" \/>\n<meta property=\"og:description\" content=\"Plant-based diets are increasingly on the rise, as people adopt more vegetarian, vegan, and flexitarian diets. 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