What brands do
Examples of how brands make a difference
Re:Nourish Bottled Soup #WhatBrandsDo
Soup brand Re:Nourish has rapidly grown over the pandemic as consumers demand healthier products with added functional nutrition benefits. This branded soup is marketed as soup for on-the-move and claims its patented microwaveable bottled soup as a world first. CEO...
Heck Champion of Champions The Grocer’s New Product Awards 2021
Congratulations to Heck, recently crowned the champion of champions at The Grocer’s New Product Awards 2021. The Yorkshire-based brand’s Simply Chicken mince scored higher than any other product in the entire competition. Heck launched its trio of seasoned chicken...
Bounce Back: post-social replenishment drink #WhatBrandsDo
A new drink brand called Bounce Back has launched two “first ever post-social replenishment” drinks in the UK, designed to be taken after socialising. Created by two biochemists, the drinks contain a blend of 17 vitamins, minerals and amino acids intended to give the...
John West launches nutrient-rich tuna range #WhatBrandsDo
John West has launched a new nutrient-rich canned tuna range that offers additional functional health benefits. With increasing interest and demand from consumers for healthy products and functional foods, this new product launch reinforces the brand’s commitment to...
Children’s ready meal brand Little Dish openly share recipes
Chilled prepared children’s meal brand Little Dish is offering total transparency of all its recipes by enabling customers to cook them at home. Little Dish has made this move to assure parents that its meals contain only natural and appropriately sourced...
Camden Town Brewery reignites Marmite Love it or hate it campaign #WhatBrandsDo
Marmite is an iconic British brand with a distinctive tone of voice and divisive nature. The classic Marmite ‘kiss’ advert from 2001 visually introduced the brand’s famous ‘love it or hate it’ slogan and helped build a distinctive brand position. Camden Town Brewery...
Merchant Gourmet Expands Range with New Plant Jars #WhatBrandsDo
UK pulses and grains brand Merchant Gourmet have announced the launch of a new range of easy vegan meal jars, tapping into the growing number of consumers choosing to eat less meat but still want a convenient quick healthy meal. The ready-to-eat range comes in three...
New routes to accelerating leading edge brand innovation
For brands, sustaining reputation is an imperative and that requires continuous innovation, though that requires investment and is high risk. Being innovative goes well beyond the R&D experts, keeping up with new technology, continuously improving product performance and remaining relevant to the needs and preoccupations of individual consumers. Adopting innovative approaches to innovation is part of the story.
Nestle Beneath the Surface #WhatbrandsDo
Nestlé has launched an interactive video platform called ‘Beneath the Surface’ to raise awareness among consumers about the complex sustainability issues within the palm oil supply chain. Rather than focusing on the initiatives Nestlé has undertaken to reduce palm...
Vanish Generation Rewear #WhatBrandsDo
Vanish has partnered with Project Everyone, a team of industry experts including the British Fashion Council, working to establish a more sustainable fashion industry. The common goal is to ignite change, through events to raise awareness and campaigns to inspire...