What brands do
Examples of how brands make a difference
Refillable Cleaning Brand Neat #WhatBrandsDo
Launched at the end of 2020, eco cleaning product start-up Neat has grown rapidly in 18 months following a DTC launch and more recent expansion into retailers. Founded by ex-Method & Ecover’s Head Of Design Ryan McSorley and Head Of Sales Strategy and Category...
Suntory Plant-Based PET Bottle #WhatBrandsDo
Suntory Group has successfully created a prototype PET bottle made from 100% plant-based materials. The prototype has been produced for the company’s iconic Orangina brand in Europe. This innovation marks a breakthrough after a nearly decade-long partnership with the...
Kellogg’s Paper Liner Trial #WhatBrandsDo
Kellogg’s Corn Flakes cereal packaging is going fully paper-based with the trial of a paper liner that can be widely recycled. The paper lining will be introduced as a replacement for the non-recyclable plastic bag that has been traditionally used in Kellogg’s Corn...
Challenger Brand Ordo expands from DTC to supermarket shelves #WhatBrandsDo
Oral care brand Ordo has recently transitioned from being focused on a direct-to-consumer (DTC) subscription model to securing retail supermarket listings, sitting shoulder-to-shoulder with oral care market leaders. All done in less than a year. Ordo was first...
Little Moons growth boosted by viral marketing #WhatBrandsDo
Ice cream sensation Little Moons has exponentially grown in the past year thanks to a viral TikTok video. The video in early 2021 of a Tesco customer buying Little Moons has generated more than 300 million views and inspired other users sharing similar videos using...
Tilda Launches Rice Mlk #WhatBrandsDo
Tilda has over 50 years of expertise in selling rice has launched a naturally sweet plant-based drink - Rice Mlk. The new product has blended natural and organic ingredients with a rice content of 16%, claiming this to be higher than any other leading brand, and is...
Beyond Meat Intellectual Property #WhatBrandsDo
Fast-food chains have tapped into the potential of the meat substitute market. McDonald’s released its first plant-based burger in the UK in 2021 – the McPlant and KFC’s vegan chicken burger is now a permanent menu item in the UK. Both companies worked with Beyond...
Fairy Liquid’s Upside-Down bottle #WhatBrandsDo
Fairy Liquid has undergone the biggest revolution in its 62-year history with the iconic bottle turned 'upside down' for the first time. The new container sees the liquid dispensed from the bottom, meaning the days of carefully balancing the bottle on its narrow red...
INEOS Product of the Year #WhatBrandsDo
Congratulations to INEOS Hygienics for winning Product of the Year in the Personal Hygiene category. Since launching in 2019, INEOS Hygienics has continued to innovate. Their range of products include touchless Sanitiser Dispensers, INEOS Sanitiser + Moisturiser and...
Tony’s Chocolonely #WhatBrandsDo
Confectionery company Tony’s Chocolonely has launched a marketing campaign to encourage people to eat less chocolate to improve their health. Acknowledging that eating too much chocolate is bad for your health, the brand is encouraging the rest of the chocolate...