What brands do
Examples of how brands make a difference
Weetabix collaboration with Lyle’s Golden Syrup #WhatBrandsDo
Weetabix has joined forces with another iconic brand, Lyle’s Golden Syrup, to launch a new sweetened HFSS-compliant version of the classic breakfast cereal. The partnership between these two iconic products aims to tap into the ongoing demand for tasty, yet...
Stonegate launches its first vitamin enriched egg range #WhatBrandsDo
Stonegate Farmers, owner of the Clarence Court brand, has launched a new range of eggs fortified with vitamins. The enriched range has been created to help consumers boost their overall health and immunity and achieve their RDA through ‘a kitchen staple’. The new...
Nairn’s awarded Queen’s Award for Enterprise #WhatBrandsDo
Congratulations to Nairn’s, announced recently as a recipient of the Queen’s Award for Enterprise in International Trade in 2022. Renowned for being one of the highest official UK awards for British businesses, The Queen’s Awards for Enterprise recognise companies who...
Refillable Cleaning Brand Neat #WhatBrandsDo
Launched at the end of 2020, eco cleaning product start-up Neat has grown rapidly in 18 months following a DTC launch and more recent expansion into retailers. Founded by ex-Method & Ecover’s Head Of Design Ryan McSorley and Head Of Sales Strategy and Category...
Suntory Plant-Based PET Bottle #WhatBrandsDo
Suntory Group has successfully created a prototype PET bottle made from 100% plant-based materials. The prototype has been produced for the company’s iconic Orangina brand in Europe. This innovation marks a breakthrough after a nearly decade-long partnership with the...
Kellogg’s Paper Liner Trial #WhatBrandsDo
Kellogg’s Corn Flakes cereal packaging is going fully paper-based with the trial of a paper liner that can be widely recycled. The paper lining will be introduced as a replacement for the non-recyclable plastic bag that has been traditionally used in Kellogg’s Corn...
Challenger Brand Ordo expands from DTC to supermarket shelves #WhatBrandsDo
Oral care brand Ordo has recently transitioned from being focused on a direct-to-consumer (DTC) subscription model to securing retail supermarket listings, sitting shoulder-to-shoulder with oral care market leaders. All done in less than a year. Ordo was first...
Little Moons growth boosted by viral marketing #WhatBrandsDo
Ice cream sensation Little Moons has exponentially grown in the past year thanks to a viral TikTok video. The video in early 2021 of a Tesco customer buying Little Moons has generated more than 300 million views and inspired other users sharing similar videos using...
Tilda Launches Rice Mlk #WhatBrandsDo
Tilda has over 50 years of expertise in selling rice has launched a naturally sweet plant-based drink - Rice Mlk. The new product has blended natural and organic ingredients with a rice content of 16%, claiming this to be higher than any other leading brand, and is...
Beyond Meat Intellectual Property #WhatBrandsDo
Fast-food chains have tapped into the potential of the meat substitute market. McDonald’s released its first plant-based burger in the UK in 2021 – the McPlant and KFC’s vegan chicken burger is now a permanent menu item in the UK. Both companies worked with Beyond...