This online course for suppliers provides an extensive, practical guide to Amazon Vendor Management. It outlines how to drive growth on Amazon and explains the key processes involved in listing, optimising, marketing and advertising your products. You will be taken through the Vendor Central portal and shown how to manage your account to improve performance and minimise operational and financial charges.
Within the course there will be time for case studies, interactive sessions and Q&A so you can learn from the experiences of others.
At the end of the two half-day sessions, delegates will have the insights and practical knowledge needed to trade effectively on Amazon. Training certificates and a course hand-out will be given at the end.
The course was initially developed and run for British Brands Group members. Following their enthusiastic response, it is now being made available to suppliers more widely. It is run in conjunction with Tambo, a specialist and leading Amazon-focused consultancy that guides clients on how best to trade with Amazon and, where required, implements their recommendations. This practical, hands-on experience and the insights that come from it are brought to this course.
Timings (both days): 13.00 – 17.00, with regular breaks
Full online details will be sent prior to the course.
What will you learn?
During the course, you will learn about:
- The Amazon ecosystem and algorithm
- Four pillars of growth (Attract, Persuade, Capture, Activate)
- Marketing and merchandising opportunities
- Amazon advertising
- Vendor relationship management
- Vendor Central management
- Amazon Retail Analytics Premium (ARAP) features and reports
No pre-reading is required.
Who should attend?
The course is designed for vendors of all sizes. It is aimed particularly at e-Commerce and National Account Managers with e-commerce responsibilities who have some knowledge of Amazon but wish to delve deeper as well as check the knowledge they do have. The course is also relevant to those in finance, marketing, legal and sales who need to understand Amazon more fully in order to perform their role.
Who does the training?
This course is run in partnership with Tambo, the UK’s first Amazon Marketplace Services Platform that helps businesses grow sales on Amazon, using technology, tools and expertise to manage the Amazon marketplace at scale to accelerate growth. See http://www.tambo.io/ for more.
What people have said
A super-sharp insight into Amazon and how to deal with it.
Sales Director, Beauty company
Good pace covering lots of content in a short time.
Senior Account Controller, Drinks company
Content was good, very good delivery, very entertaining and useful.
E-commerce Lead, Toiletries company
E-commerce Sales Manager, Food company
Great introduction to working with Amazon.
Head of Grocery, Food company
Extremely relevant. I wouldn’t change anything.
Legal Counsel, Consumer products company
What is the cost?
£195 + VAT per delegate
A special rate is available for members. The cost of the course may be offset against the membership fee, should your company be eligible and wish to join the British Brands Group.
Payment must be received in advance of the course.