This online course for suppliers provides an extensive, practical guide to Amazon Seller Management. It outlines how to set up, manage and optimise an Amazon Seller Account. You will learn all you need to know about planning, implementing and managing a 3P seller account for your brand.
Within the course there will be time for case studies, interactive sessions and Q&A so you can learn from the experiences of others.
At the end of the two half-day sessions, delegates will have the understanding, the insights and practical knowledge needed to trade in the Amazon marketplace. Training certificates and a course hand-out will be given at the end.
The course has been developed in response to strong calls from British Brands Group members and complements the popular course on vendor management skills.
Timings (both days): 13.00 – 17.30, with regular breaks
Full online details will be sent prior to the course.
What will you learn?
During the course, you will learn about:
- Seller Central in overview, along with its features and benefits
- Setting up a seller account
- Fulfilment options, processes and requirements
- Building a P&L
- How to list products and create retail ready product pages
- Building your brand with Amazon
- Winning over the competition
- Using promotions & merchandising to stand out from the crowd
- Effective management of Amazon advertising to drive growth
- Using Amazon’s reporting and analytics to optimise performance
- How to Effectively launch new products
No pre-reading is required.
Who should attend?
The course is designed for sellers of all sizes or vendors considering a move to 3P selling. It is aimed particularly at e-Commerce and National Account Managers with e-commerce responsibilities who have some knowledge of Amazon but wish to delve deeper as well as check the knowledge they already have. The course is also relevant to those in finance, marketing, legal and sales who need to understand Amazon more fully in order to perform their role.
Who does the training?
This course is run in partnership with Tambo, the UK’s first Amazon Marketplace Services Platform that helps businesses grow sales on Amazon, using technology, tools and expertise to manage the Amazon marketplace at scale to accelerate growth. This practical, hands-on experience and the insights that come from it are brought to this course. See http://www.tambo.io/ for more.
What people have said
A fun and insightful course, inspiring me to improve our brand presence
Marketing Assistant, healthcare company
These were fantastic sessions, the team really know their stuff
Account Executive, electrical products company
I really enjoyed the course – it was very engaging and the content was really useful.
Legal Director, household products company
It was very informative, especially as it’s my first paid for webinar.
Business Development Manager, drinks company
Really good, guys. Thank you!
National Account Manager, drinks company
What is the cost?
£195 + VAT per delegate.
A special rate is available for members. The cost of the course may be offset against the membership fee, should your company be eligible and wish to join the British Brands Group.
Payment must be received in advance of the course.