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Suppliers struggling to get cost price increase requests approved

Suppliers struggling to get cost price increase requests approved

by John Noble | Oct 18, 2024 | How Brand Teams Win, What brands do

According to a YouGov report commissioned by Groceries Code Adjudicator Mark White and released at the recent GCA conference in London, there is evidence that supermarket buyers have been using avoidance tactics or flat-out refusal to engage over requests for cost...

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