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Airbnb attributes success to brand marketing #WhatBrandsDo

Airbnb attributes success to brand marketing #WhatBrandsDo

by John Noble | Nov 14, 2022 | What brands do

Airbnb has attributed its increased profitability, in part to the decision to pivot away from search marketing and toward brand campaigns.   In 2019, Airbnb decided to cut back its spending on search and other performance-based marketing and instead focus on bigger,...

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