by John Noble | Jan 13, 2025 | What brands do
The partnership between Haleon and recycling app developer Bower is a milestone in brand innovation and consumer engagement. Using Bower’s AI technology (developed in collaboration with Google) Haleon is encouraging people to recycle their empty packaging with...
by John Noble | Oct 11, 2021 | The Brands Blog
The symbiotic relationship between branded suppliers and retailers is as important now as it has ever been. Brands need retailers as a key route to market, but retailers also need the presence, support and resources of their branded suppliers too. Intense competition...