Lurpak’s new packaging

Lurpak’s new packaging

Lurpak has launched new limited-edition block butter packaging which celebrates classic home bakes – with shoppers able to select Lurpak ‘Scones’, ‘Cookies’ and ‘Brownies’ packs.  Putting the spotlight on outcomes rather than the brand name, Lurpak are leading with...
Chaos Packaging: Rewriting Packaging Design

Chaos Packaging: Rewriting Packaging Design

Increasing numbers of smaller, social-media savvy brands are choosing to package their products to look like something else. Disruptive packaging has become a tool to stand out in competitive markets. This revolutionary marketing strategy transforms ordinary product...