by John Noble | Sep 8, 2025 | General, The Brands Blog
The CMA now has direct consumer enforcement powers under the Digital Markets, Competition and Consumers Act 2024 as of April 6, 2025. These powers allow the CMA to directly investigate and fine companies up to 10% of their global turnover for breaches of consumer...
by John Noble | Apr 28, 2025 | How Brand Teams Win, What brands do
The ‘Which?‘ Consumer Misdirection and Mistaken Purchases report found that a significant portion of consumers felt misled or annoyed by copycat branded products and that a fifth of consumers surveyed had bought an imitation branded product by mistake. This 2022 study...
