Brand Success Through Sustainability – Fact or Fiction?

The brand implications of class actions

The brand implications of class actions A trend towards a more friendly class-action regime in the UK needs careful watching, particularly by companies that depend on their brand(s) for their competitiveness. Experience of class actions in other jurisdictions, in...
Brand Success Through Sustainability – Fact or Fiction?

Guest blog: GSCOP – Transformational regulation

The Groceries Supply Code of Practice (GSCOP) has fundamentally transformed relationships between large grocery retailers and suppliers. No longer can such a retailer simply ignore an issue brought to its attention where it can be shown to be in conflict with GSCOP,...
Brand Success Through Sustainability – Fact or Fiction?

Understanding cultural meaning to strengthen brands

Branded companies are looking beyond traditional methods in marketing to make sure their products are clearly and quickly understood and have maximum stand-out in a crowded marketplace.  The CEO of Sign Salad, Dr. Alex Gordon, has helped companies conduct such...