Trading with Amazon
Understand how to build your brand and drive profitable growth on Amazon.
Understanding how best to trade with Amazon is vital for commercial success as it helps suppliers navigate Amazon’s complex platform, policies and algorithms. This knowledge allows for listing optimisation, effective pricing strategies and inventory management. It also ensures compliance with Amazon’s rules, reducing the risk of chargebacks and account suspension. By understanding best practices for marketing, customer service and leveraging Amazon’s tools, suppliers can enhance visibility, boost sales and maintain positive ratings, ultimately leading to sustained growth and profitability.
The Brands Group provides two training courses to build the essential knowledge and skills for trading effectively with Amazon.
Amazon course (Marketing)
Next course: Wednesday 22 October 2025
Delegate rate*: £395. Early bird: £355
This course provides an extensive, practical guide to Amazon Marketing. It outlines how Amazon advertising works and how a brand can use the platform to build equity and sales. It complements our Amazon Vendor Management course.
Timings: 1300 start, 1700 close
Full joining instructions will be sent prior to the course.
* Delegate rates exclude VAT. Early bird rates apply if booking more than 3 weeks before the course. Special rates available to members and existing training clients. Email for more information.
What will you learn?
- Introduction to Amazon Advertising Console
- Objective setting and KPIs
- Developing a full funnel advertising strategy
- An explanation of Sponsored Ads and the Demand Side Platform (DSP)
- Campaign set-up process
- Creative optimisation
- Advertising measurement and reporting
- Introduction to Amazon Marketing Cloud
- The future of Amazon Advertising.
Within the course there will be time for case studies, interactive sessions and Q&A so you can learn from the experiences of others. Numbers on this course are restricted to allow interaction.
No pre-reading is required.
At the end of the course you will receive all the key documents to take away and a training certificate.
Who should attend?
The course is designed for vendors and sellers of all sizes and operating in a wide range of categories.
Who does the training?
This course is run in partnership with Tambo, the UK’s Amazon Marketplace Services Platform that helps businesses grow sales on Amazon. It brings this practical, hands-on experience to this course, with the trainers having 5+ years’ expertise. See the Tambo website for more.
What people have said
‘Bite-size training on GSCOP. Good that it’s separated into modules.’
‘Switching up ways of learning e.g. videos, breakout rooms, worked examples, games, polls throughout helps with engagement’
Amazon course (Vendor management)
Next course: Wednesday 24 September 2025
Delegate rate*: £395. Early bird: £355
This course for Vendor suppliers to Amazon provides an extensive, practical guide to successful Amazon Vendor Management and will give you the fundamental skills to manage your Amazon Vendor Central account.
Timings: 1300 start, 1700 close
Full joining instructions will be sent prior to the course.
* Delegate rates exclude VAT. Early bird rates apply if booking more than 3 weeks before the course. Special rates available to members and existing training clients. Email for more information.
What will you learn?
- The Amazon consumer ecosystem
- Catalogue management
- Content optimisation principles
- Amazon vendor operational process
- Vendor Central walkthrough
- Vendor Relationship Management
- KPI setting and reporting
Within the course there will be time for case studies, interactive sessions and Q&A so you can learn from the experiences of others. Numbers for this course are restricted to help interaction.
No pre-reading is required.
At the end of the course you will receive the key documents, along with a training certificate.
Who should attend?
The course is designed for those in or considering a Vendor relationship who wish to understand and fulfill their sales potential using Amazon Vendor Central. Previous attendees include delegates from sales, e-commerce, marketing, finance, account management and general management.
Who does the training?
This course is run in partnership with Tambo, the UK’s Amazon Marketplace Services Platform that helps businesses grow sales on Amazon. It brings this practical, hands-on experience to this course, with the trainers having 5+ years’ expertise. See the Tambo website for more.
What people have said
‘Extremely relevant. I wouldn’t change anything.’
‘A super-sharp insight into Amazon and how to deal with it.’
‘A very informative course, set at a good pace and engaging. It has given me further insights into Amazon and some really good tools to use going forward.’
Other training for suppliers from the Brands Group
FAQs – Trading with Amazon
Is Amazon a designated retailer under the Groceries Supply Code of Practice (GSCOP)?
Yes, Amazon is designated under the Code of Practice. However, the Code only relates to direct suppliers to designated retailers so only those in a Vendor relationship are protected.
What is the difference between Vendors and Sellers on Amazon?
Vendors (aka first party partners or 1P) supply their products direct to Amazon, who purchases them and sells them on its site. Sellers (aka third party partners or 3P) sell their products directly to shoppers on Amazon under their own name via Amazon’s marketplace.
Do you have to be invited to be a Vendor to Amazon?
Yes, you must be invited by Amazon to be in a Vendor relationship and use Vendor Central. In contrast, any business may be a Seller.
Is it possible to be both a Vendor and a Seller?
Yes, it is possible to have both a Vendor and a Seller account with Amazon.
How do I protect my brand on Amazon?
If you own the trade marks to your brand, or have them pending, then you can enrol with Amazon;s Brand Registry. This helps you protect your intellectual property, manage your listings and grow your business.
The Brands Blog
The GCA challenge of Amazon’s GSCOP compliance
The Grocer magazine recently featured an interesting article on GSCOP (Grocery Supplies Code of Practice) compliance and the challenge this presents to the GCA (Groceries Code Adjudicator), notably in relation to Amazon. The GCA is fully aware of the current...
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British Brands Group
100 Victoria Embankment, London EC4Y ODH
Tel: 01730 821212
British Brands Group is the trading name of The Brands Group Limited, a company limited by guarantee incorporated in England and Wales. Registration number 5660494. Registered Office as above.