It has been a busy quarter for the British Brands Group Training Team. In the first 10 weeks of 2026 they have completed 5 training workshops. The 83 delegates have provided amazing feedback with satisfaction scores more than 97.5% out of a 100. So far in 2026, we have facilitated a mix of Open and In House workshops.
The delegates of the In-House events have found it particularly useful to drill down into ‘live issues’ as a team and unlock solutions to the challenges posed by their customers.
The In-House programs are available to British Brands Members and Non-Members. In 2026 we have run sessions for varying numbers of delegates, from over 30 to just 10 delegates. The workshops can be designed to meet to your specific needs and timings. They can be based on the challenges you face and tailored to the specific needs of your team.
These highly interactive workshops provide an affordable opportunity for you to build the capability and skills in your customer facing teams.
Would you consider an In-House event? If you would like to explore how this would work for you then please get in touch.
The British Brands Group, founded in 1994, is a non-profit-making membership organisation. Its role is to speak out authoritatively on behalf of brands and to represent them collectively when relevant commercial and regulatory issues arise. It provides a range of affordable functional training (both in person and virtual via MS Teams) to support suppliers increase their sales teams’ capabilities. The areas of focus are:
GSCOP: The Groceries Code of Practice (GSCOP), monitored and enforced by the Groceries Code Adjudicator (GCA), ensures large supermarkets deal fairly and lawfully with their direct suppliers of groceries, whether fresh, branded or private label. Such suppliers need to understand the Code and how to use it constructively.
Competition Law and Compliance: Training in competition law is crucial for all suppliers, whether of branded or other products, to ensure they understand and comply with legal requirements and prevent anti-competitive practices. Confidence and knowledge in this area helps suppliers negotiate fair terms, avoid being exploited and resist trading practices that may harm their competitiveness.
NEW FOR 2026: Negotiating to Win: a foundation one day classroom event that will increase negotiation capability. This highly interactive course, which includes exploration of behaviours, tactics, language, and provides a toolkit and allows delegates to practice new skills via a case study and receive feedback.
Accelerating Growth with Amazon: two offerings Marketing and Vendor Management. Understanding how best to trade with Amazon is vital for commercial success as it helps suppliers navigate Amazon’s complex platform, policies and algorithms. This knowledge allows for listing optimisation, effective pricing strategies and inventory management. It also ensures compliance with Amazon’s rules, reducing the risk of chargebacks and account suspension.
Why not explore how we can support your teams?