Attracting the best salespeople involves a strategic approach to recruitment, ensuring that you have a range of ways to recruit and retain. Here are 3 key things to think about:
- Empowerment and Ownership: Create an induction that enables your new recruits to develop trust in your brands and own ‘the voice’ of the company. Providing clear rewards for outstanding performance.
- Continuous improvement mindset: Organisation’s that support and are committed to continuous improvement develop their associates and provide improved business results and performance. Employees consistently tell us that development and lifelong learning are vital for their engagement.
- Career development opportunities: Salespeople are by nature competitive and motivated by the potential to develop their careers. So clear pathways that provide breadth as well as upward progression are key but they must be supported by challenging mentoring.
By focusing on these areas, organizations can create a compelling offer that attracts and retains talented sales professionals. The challenge many organizations face is knowing where to obtain affordable skills development training.
The British Brands Group, founded in 1994, is a non-profit-making membership organisation. Its role is to speak out authoritatively on behalf of brands and to represent them collectively when relevant commercial and regulatory issues arise. It provides a range of affordable functional training (both in person and virtual via MS Teams) to support suppliers increase their sales teams’ capabilities. The areas of focus are:
GSCOP: The Groceries Code of Practice (GSCOP), monitored and enforced by the Groceries Code Adjudicator (GCA), ensures large supermarkets deal fairly and lawfully with their direct suppliers of groceries, whether fresh, branded or private label. Such suppliers need to understand the Code and how to use it constructively.
Competition Law and Compliance: Training in competition law is crucial for all suppliers, whether of branded or other products, to ensure they understand and comply with legal requirements and prevent anti-competitive practices. Confidence and knowledge in this area helps suppliers negotiate fair terms, avoid being exploited and resist trading practices that may harm their competitiveness.
NEW FOR 2026: Negotiating to Win – a foundation one day classroom event that will increase negotiation capability. This highly interactive course, which includes exploration of behaviours, tactics, language, and provides a toolkit and allows delegates to practice new skills via a case study and receive feedback.
Accelerating Growth with Amazon – two offerings Marketing and Vendor Management. Understanding how best to trade with Amazon is vital for commercial success as it helps suppliers navigate Amazon’s complex platform, policies and algorithms. This knowledge allows for listing optimisation, effective pricing strategies and inventory management. It also ensures compliance with Amazon’s rules, reducing the risk of chargebacks and account suspension.
Why not explore how we can support your teams?