Training programmes and employee retention are strongly linked, as training can significantly increase job satisfaction, engagement and ultimately, retention rates. Companies that prioritise employee development are more likely to retain talent (source: Techmindz 2025).
Here’s why training and retention are intertwined:
- Increased job satisfaction and motivation: Employees who feel valued and supported through training are more likely to be satisfied with their jobs and feel more motivated.
- Enhanced skills and confidence: Training equips employees with the skills and knowledge needed to perform their jobs effectively and confidently. This confidence can lead to greater job satisfaction and a reduced desire to seek opportunities elsewhere.
- Improved employee engagement: Training programmes can foster a culture of continuous learning and improvement, which can increase employee engagement.
- Reduced turnover rates: Companies that invest in training and development have been shown to experience lower turnover rates, as training helps employees feel valued, engaged and confident in their roles, making them less likely to seek employment elsewhere.
- Enhanced performance and productivity: Well-trained employees are more productive and efficient in their roles. This can lead to increased overall company performance and profitability.
GSCOP training not only increases your account teams’ skills and provides the benefits outlined but also protects your business from unreasonable customer requests.
The British Brands Group provides a range of functional training with courses covering GSCOP, Competition law and compliance and Trading with Amazon. These will enable you to offer cost effective development opportunities that will directly impact your business results. All feature a strong commercial bias, being about both understanding and application in the trading world. This training is available as face-to-face or online offerings.
The Group is also open to exploring your specific needs if you want to run an in-house course exclusively for your team. The next training dates are below (register now):
GSCOP classroom half day refresher – for delegates that have previously attended GSCOP training but would like a refresher.
Wednesday 23 July. Venue: M4 Corridor (TBC) 09:00 – 13:00
GSCOP virtual refresher for delegates that have previously attended GSCOP training but would like a refresher
Tuesday 14 October. 14:00 – 16:00
GSCOP Classroom – full day workshop
Wednesday 1 October Venue: M4 Corridor (tbc) 09:00 – 16:30
Competition Law virtual modular course
Thursday 10 & 17 July online (2 afternoons sessions lasting 2.5 hours each [13:30 – 16:00]
Competition Law classroom training – full day interactive workshop
Wednesday 17th September (09:00 – 16:00)