Suntory Group has successfully created a prototype PET bottle made from 100% plant-based materials. The prototype has been produced for the company’s iconic Orangina brand in Europe.
This innovation marks a breakthrough after a nearly decade-long partnership with the US-based sustainable technology company Anellotech.
This is one innovation in a step towards Suntory’s aim to use 100% sustainable PET bottles globally by 2030 and eliminate all petroleum-based virgin plastic from its global PET supply. This technology is part of Suntory’s latest investments to address the social and environmental impact of its containers and packaging.
Suntory has also created the lightest bottle cap, the thinnest bottle label and the lightest PET bottle produced in Japan to date. The company recently invested £7.8M to make its packaging even more sustainable by replacing plastic straws with paper ones on all Ribena cartons and all its core products are recyclable.
Almost ten years in the making and no doubt the result of significant investment, this plant-based prototype bottle is an example of why brands are key to our environmental future. History demonstrates that it is nearly always brands that lead this type of breakthrough innovation – and of equal importance, they enable it to scale. Most brands take their broader responsibilities seriously, but it is their unique ability to respond to emerging consumer needs that means they often lead the way on delivering significant change. Sustainability is a key element in innovation and the near term will be exciting as brands invest in tackling packaging challenges through new formats, materials and in-store solutions.
Read more here: www.suntorybeverageandfood-europe.com