Tilda has over 50 years of expertise in selling rice has launched a naturally sweet plant-based drink – Rice Mlk. The new product has blended natural and organic ingredients with a rice content of 16%, claiming this to be higher than any other leading brand, and is free from added sugar and artificial sweeteners.
Tilda has tapped into their significant expertise and rice know-how to create a rice milk that they believe has a superior taste and delivers a natural sweetness.
As the dairy-alternatives category continues to grow, Tilda has recognised that consumers have been choosing milk-alternative products based on health and animal welfare rather than taste. The brand anticipates that their new naturally sweet Rice Mlk will offer a fresh alternative in the category.
Truth is, no-one really predicted the scale of growth and the shift into the mainstream of plant-based dairy alternatives. At a category level it is a perfect case study to explain why the world – consumers, retailers et al – need brands because without them and their NPD and investment, this would have happened at a much slower pace. The fact that classic, leading brands like Tilda are innovating in the space to create another choice for consumers is testimony to the category and the ability of great brands to extend against their core expertise. Rice Mlk and Tilda just works.
#WhatBrandsDo