Fiona Dawson, MD of Mars Chocolate, explains why innovation is so important for brands and how to mitigate the risks. Download PDF
In brands we trust. A Brands Lecture on how to build a trusted and respected brand from scratch. Download PDF
Can brands save the world? Richard Reed, co-founder of Innocent Drinks, presents his vision of Business 2.0. To watch again, download the lecture or get a hard copy, click here.
A Brands Lecture exploring the consumer, social and economic contribution of brands and how Britain ranks with the rest of the world.
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The 2011 Brands Lecture
The 2011 Brands Lecture was delivered by Rory Sutherland, Immediate Past President of the IPA and Vice-Chairman of Ogilvy Group UK, on Monday 27th June in central London.
Titled “Accountability is not enough….”, Rory talked about how branding and marketing needs a new language in order to gain more influence in the boardroom.
Rory's lecture will be published and a short video of highlights will also be produced. If you would like to be contacted as soon as these are available, please contact us.