In brands we trust. A Brands Lecture on how to build a trusted and respected brand from scratch. Download PDF
Can brands save the world? Richard Reed, co-founder of Innocent Drinks, presents his vision of Business 2.0. To watch again, download the lecture or get a hard copy, click here.
Are Brands Good for Britain?
A Brands Lecture exploring the consumer, social and economic contribution of brands and how Britain ranks with the rest of the world.
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Posh Spice and Persil
A Brands Lecture on the relationship between brands and individuals, describing how brands are created by an array of diverse influences.
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The 2010 Brands Lecture
The 2010 Brands Lecture was held in London on Tuesday 22nd June and was delivered by Fiona Dawson, Managing Director of Mars Chocolate UK. Titled "Brand new. Innovation in a challenging world", her lecture covered the relationship between branding and innovation, why branded companies innovate and how to innovate successfully.
A record of this lecture is currently being prepared and will be published shortly, being distributed free of charge to those who attended. If you would like to be sent a copy when it is available, please contact us.
Details of the 2011 Brands Lecture will be posted in due course (normally in the spring). If you wish to be notified of the details, please contact us.