Inaugural

Are brands good for Britain?

The inaugural brands lecture was given by Tim Ambler of the London Business School. From explaining what brands are to describing their consumer, business and economic value, Tim provides the essential primer on branding. He analyses the UK's record of brand building, suggesting a number of ways in which we could become better. For anyone wishing an overview of brands and their importance, this is the place to start.

For a full copy of this lecture, please download here.