The 8th Brands Lecture

Can brands save the world? Let's hope so.

Each year the BBG hosts its flagship event, the Brands Lecture, where a leading figure from the brands industry is challenged to deliver a speech on a topical and controversial topic affecting our industry. This year Richard Reed, the founder of Innocent Drinks, spoke on the topic of can brands save the world.

Richard has a vision of companies behaving in a socially responsible way while being financially strong and successful at the same time. Clearly passionate about his subject, in his Lecture he takes a critical look at business and the unintended consequences of capitalism, in terms of climate change, obesity and poverty for example. However he sees capitalism also as the solution to these problems. Business is uniquely placed to make a difference and he argues forcefully that companies can be financially successful and do good too. He calls on business to be about money and one other thing - that "other thing" being something that makes the world a better, safer place. This is Capitalism 2.0.

    
Watch a video of the full lecture here.

For a copy of this lecture, please download here or contact us if you wish to receive a hard copy.