The 2nd Brands Lecture

Posh Spice and Persil

The second Brands Lecture, given by Jeremy Bullmore of WPP Group in December 2001, looked at the forces that create brands in people's minds. He uses the analogy of birds building nests with scraps and straws. The trouble is, not all of the "scraps and straws" that build brands are under the control of the company. This is essential and entertaining reading for anyone seeking to understand brands.

For a full copy of this lecture, please download here.