A Brands Lecture calling for a new marketing vocabulary around such concepts as signalling, heuristics, maximising and satisficing.
Fiona Dawson, MD of Mars Chocolate, explains why innovation is so important for brands and how to mitigate the risks. Download PDF
In brands we trust. A Brands Lecture on how to build a trusted and respected brand from scratch. Download PDF
Can brands save the world? Richard Reed, co-founder of Innocent Drinks, presents his vision of Business 2.0. To watch again, download the lecture or get a hard copy, click here.
The annual Brands Lecture
Since the year 2000, the annual Brands Lecture, delivered by some of the leading lights in the branding spectrum, has been a popular event in our members’ year. Each speaker has focused on a different aspect of branding or its effects on society. The following gives a taste of each lecture, but you can read the full version by clicking on the links.
The lecture titles in this series are:
The 11th Lecture: Accountability is not enough. By Rory Sutherland, IPA and Ogilvy Group
The 10th Lecture: Brand New: Innovation in a challenging world. By Fiona Dawson, Mars Chocolate
The 9th Lecture; In brands we trust. By Lord Bilimoria, Cobra Beer
The 8th Lecture: Can brands save the world? Let's hope so. By Richard Reed, Innocent DrinksÂ
The 7th Lecture: They think it's all over... By Martin Glenn, Birds Eye Iglo
The 6th Lecture: The Lovemarks effect. By Kevin Roberts, Saatchi & Saatchi
The 5th Lecture: Brands beyond business. By Simon Anholt
The 4th Lecture: Hybrids, the heavenly bed and purple ketchup. By David Aaker, Prophet
The 3rd Lecture: 100% Marketing. By Rob Malcolm, Diageo
The 2nd Lecture: Posh Spice and Persil. By Jeremy Bullmore, WPP
The Inaugural Brands Lecture: Are brands good for Britain? By Tim Ambler, London Business School
