general
TITLE  |
DATE  |
AUTHOR |
TYPE |
DOWNLOAD |
| A guide to brands | 1997-04-02 | British Brands Group | Hard Copy |
email us
|
| Adding value: everyone is a winner | 2005-09-01 | Brown, Andrew | Case study |
80.46 KB
|
| Are brands a force for good? | 2004-09-01 |
Noble, John British Brands Group |
Article |
83.04 KB
|
| Are brands good for Britain? | 2000-12-06 |
Ambler, Tim London Business School |
Brands Lecture |
65.35 KB
|
| Barr's Irn-Bru: 100 years young | 2001-07-01 | Leith Agency, The | Case study |
61.38 KB
|
| Branding beyond business | 2005-05-25 |
Anholt, Simon Earthspeak |
Brands Lecture |
813.40 KB
|
| Branding's contribution to health and well-being | 2008-04-28 |
Sheppard, Philip European Brands Association (AIM) |
Article |
232.36 KB
|
| Brands in the digital age | 2006-09-01 |
Nead, Howard PHD Media |
Article |
153.86 KB
|
| British Brands: issue 23 | 2006-09-01 | British Brands Group | Newsletter |
761.36 KB
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| British Brands: issue 24 | 2007-07-02 | British Brands Group | Newsletter |
490.90 KB
|
| Buy-in for a successful brand | 2007-07-02 |
Burke, Thomas Dave |
Article |
490.90 KB
|
| Can brands save the world? Let's hope so. | 2008-06-04 |
Richard Reed Innocent Drinks |
Brands Lecture |
366.73 KB
|
| Consumer Law Review: call for evidence | 2008-07-31 | British Brands Group | Submission |
739.69 KB
|
| Finding a voice for your brand | 2005-09-01 |
Delin, Judy Enterprise IG and University of Leeds |
Article |
39.48 KB
|
| Helping brands deliver the "innovation inside" | 2005-05-01 |
Pharoah, Andrew Hill & Knowlton |
Article |
116.76 KB
|
| Money Talks, Brands Walk | 2000-04-26 |
Hilsdon, John Chartered Institute of Marketing |
Hard Copy |
email us
|
| New product success in Europe | 2007-07-02 |
Eales, Tim IRI |
Article |
490.90 KB
|
| No Logo Brand Fails to Deliver | 2001-04-26 |
Knobil, Marcel Superbrands |
Hard Copy |
email us
|
| PUR: Water for developing countries | 2005-09-01 |
Smith, Chris Procter & Gamble |
Case study |
159.49 KB
|
| Posh Spice and Persil | 2001-12-05 |
Bullmore, Jeremy WPP Group |
Brands Lecture |
98.40 KB
|
| Proven innocent | 2003-05-01 |
Reed, Richard Innocent Drinks |
Case study |
213.76 KB
|
| Scotland the brave? Brands as a means of economic development | 2004-05-01 |
Ingleson, Melvyn MJI Business Solutions |
Article |
107.39 KB
|
| The Lovemarks effect | 2006-05-25 |
Roberts, Kevin Saatchi & Saatchi |
Brands Lecture |
196.38 KB
|
| The Lovemarks effect | 2007-07-02 |
Roberts, Kevin Saatchi & Saatchi |
Article |
490.90 KB
|
| The Resilience of Brands | 1998-04-26 |
Buck, Dr Stephen Taylor Nelson Sofres |
Hard Copy |
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|
| The economic importance of brands-7 reasons why brands really matter | 2004-05-01 |
Gieske, Clamor FutureBrand |
Article |
382.97 KB
|
| The great British "brand drain" | 2006-09-01 |
Haigh, David Brand Finance |
Article |
171.27 KB
|
| The heritage of brands | 2006-09-01 |
Griffin, Chris Museum of Brands |
Article |
246.18 KB
|
| The social contribution of brands | 2004-05-01 |
Hilton, Steve Good Business |
Article |
130.39 KB
|
| The social value of brands | 2007-02-22 |
Lindemann, Jan Interbrand |
Article |
19.55 KB
|
| The world's most precious whisky | 2004-09-01 |
Morrrison, Fraser The Macallan Distillers |
Case study |
62.03 KB
|
| They think it's all over ... | 2007-06-27 |
Glenn, Martin Birds Eye Iglo Group Ltd |
Brands Lecture |
274.56 KB
|
| They think it's all over ... | 2008-04-28 |
Glenn, Martin Birds Eye Iglo Group Ltd |
Article |
email us
|
| Under the skin of brands | 2003-05-01 |
Grannell, Chris Cricket Brand Communications |
Article |
213.76 KB
|
| Unsung business superbrands | 2002-09-01 |
Cheliotis, Stephen The Superbrands Organisation |
Article |
25.70 KB
|
| Why Logo? Are brands a force for good? | 2004-05-22 | British Brands Group | Brand Briefing |
54.80 KB
|
| Why anti-sweatshop campaigners should be pro-logo | 2003-05-01 |
Hilton, Steve Good Business |
Article |
102.89 KB
|