Austin Lally, President of Braun, describes how sports marketing has evolved. It is now about creating relationships based on a shared passion.
The newsletter of the British Brands Group.
In this issue: Celebrating the Diamond Jubilee; responsibile sourcing; Supermarkets, retailer power and the consumer; 50 years of the ASA; and more...
Download your free copy
Manifesto for brands
How brands create wealth and jobs for the economy and a six-point plan on how they can contribute more.
Guide to Brand Protection
A free guide for the non-lawyer on how to safeguard your brands.
Introduction to publications
The British Brands Group has built up a large library of articles and other publications relating to brands written by some of the industry's leading figures. The full breadth of brand-reated subjects is represented, along with some useful British Brands Group documents detailing policies and other briefings. For ease of use they are divided into subjects as follows:
All are free to view and download, but not to re-sell. If any sections are quoted we would ask that a suitable credit is added showing the name of the author, the name of the publication and the words '©British Brands Group'.