A Brands Lecture calling for a new marketing vocabulary around such concepts as signalling, heuristics, maximising and satisficing.
Fiona Dawson, MD of Mars Chocolate, explains why innovation is so important for brands and how to mitigate the risks. Download PDF
Manifesto for brands
How brands create wealth and jobs for the economy and a six-point plan on how they can contribute more.
Download PDF
The newsletter of the British Brands Group.
In this issue: Celebrating 50 years of the Dulux dog; can branding save a village? Why brands online matter; Buyer power; and more...
Download your free copy
Guide to Brand Protection
A free guide for the non-lawyer on how to safeguard your brands.
Download PDF
Introduction to publications
The British Brands Group has built up a large library of articles and other publications relating to brands written by some of the industry's leading figures. The full breadth of brand-reated subjects is represented, along with some useful British Brands Group documents detailing policies and other briefings. For ease of use they are divided into subjects as follows:
general | competition | innovation | IP | look-alikes | grey/parallel trades | price comparisons
All are free to view and download, but not to re-sell. If any sections are quoted we would ask that a suitable credit is added showing the name of the author, the name of the publication and the words '©British Brands Group'.
