Brands are a vital and positive force in today’s marketplace. They provide choice and inspire confidence in the consumer because he trusts that the brand will deliver consistent quality and value. Brands are also a prerequisite for a dynamic economy, being at the cutting edge of innovation and creating jobs and wealth for the country. On this site you will find a host of material on many aspects of brands, all of which is free for academics and students to use, although please attribute any direct quotes appropriately.