The British Brands Group represents brand manufacturers of all sizes across a wide range of sectors. Our members compete by building strong, long-term reputations for delivering real benefits to people's everyday lives, achieved through constant innovation, product excellence, creative communication and care for the way they do business. The result is choice and an ever-improving offer for consumers and added value for the economy. Over 1 million people are employed in creating and buidling brands in the UK, while companies invest some £16 billion (12% of all intangible investment) annually in the UK economy.