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“Brands are fiendishly complicated, elusive, slippery, half-real/half-virtual things. When CEOs try to think about brands their brains hurt.”
Jeremy Bullmore, WPP Group

Brands are a vital and positive force for consumers in today’s marketplace. They provide choice and diversity, while inspiring confidence that the product will deliver consistent quality and value. Brands take away the risks of buying an unknown product. They also bring constant improvements and revolutionary new products to market, all designed to make a real difference to everyday lives. Because a strong reputation lies at the heart of every successful brand, brands are directly accountable to consumers, both in terms of product quality and the conditions under which it is made.

> innovation watch
Innovation is the lifeblood of brands. Here we profile the innovation behind some well-known brands...


> confused?
Have you bought a product by mistake because its packaging looked like a familiar brand?
If so, please contact us.


Irn Bru

> brand case study
Brands must remain relevant to today's consumers. Read how Irn-Bru managed the transition into the 21st century.


Consumer advice

> consumer advice
For independent consumer advice, call Consumer Direct on
08454 04 05 06.


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