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“A brand, if it is to enjoy genuine celebrity, must be known to a circle of people that far exceeds what we in the business so chillingly call its target group.”
Jeremy Bullmore, WPP Group
The British Brands Group is the voice for brands in the UK.

Our members include some of the world’s leading and best-known brand manufacturers, all committed to excellence and wishing to see their brands’ positive contribution understood and reflected in UK policy. We work hard to build a deeper understanding of brands, to represent our members on regulatory issues and to provide the prime brand forum for our members. The Group is the UK arm of AIM (the European Brands Association) and an integral part of a wider global network of similar organisations.

> Trading with supermarkets
Tip the balance back in your favour by joining the British Brands Group. We help combat unfair trading practices and ensure the GSCOP and the Adjudicator are effective in improving the supply chain.

> latest edition just published
...featuring articles on a rare whisky, responsible sourcing, retailer power, understanding 'confusion' and much more....



> membership benefits
The Group offers unique, wide-ranging benefits to brand manufacturers in all product sectors


> recent submissions to Government
The Group is speaking regularly to Government on brand-related matters

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